Anahuacalli
Toma El Juego was founded on the idea that the most beautiful, most mad futbol is played in the streets. Nowhere does that ring more true than in Latin America.
Through the Latino Gamechanger´s eyes, any surface is a pitch, any 2 objects transform into a makeshift goal. They yawn at boring plays from Big Football and turn to their own canchas to make the magic they believe in.
Against the backdrop of the culturally iconic Museo Anahuacali, young Gamechangers met on the pitch to compete for goals, for glory, and—as surprise programming—the chance to meet some of their idols.
This moment marks the ignition for a long term journey to World Cup, where we bring together Competition, Culture, and Style to unlock and explode street futbol like never before.
COMPETITION
3v3, 5v5… In this tournament, the cities decide. From Buenos Aires to Quito, from Lima to Bogota, each game is played according to local rules. Innovation is a must, and rapid play is a given.
Toma Mexico City was no exception.
CULTURE
For the true believers, play lives beyond the pitch. The “tercer tiempo” is that special moment where, win or lose, players celebrate their love for the game.
In Mexico City, that means micheladas, tacos, and of course jersey style and expresion.
STYLE
An emerging space owned by those who know, futbol´s style combines street elements with game passion and fandom.
We invited top influential community members to collaborat with us.
AMPLIFICATION
3v3, 5v5… In this tournament, the cities decide. From Buenos Aires to Quito, from Lima to Bogota, each game is played according to local rules. Innovation is a must, and rapid play is a given.
Toma Mexico City was no exception.
Mad Mode winners taking home signed Ronaldinho shirts. Athletes engaged and energized every second of the night. Game Changers feeling recognized and seen by their favorite players…
The journey to Toma LatAm began with big ambitions, but our biggest KPI of the event was our profound connection with Game Changers in a night they’ll never forget.
