of Futbol
Football isn’t just played on the pitch — it lives in every corner of the city.
Its influence goes far beyond the game, shaping the style, attitude, and heartbeat of a country that
breathes football.
To celebrate street style we invited NBHD
partner LUST to join us for a second
activation of jersey customization (initally
launched with Look of Futbol). Players
and fans selected unique patches of
various jerseys to create their own
custom mashup.
To complete the look, we partnered with
local upcycler Neutral Experiment Uniform
on a ball-upcycling workshop enabling
consumers to transform footballs
intos totes and waist bags, taking the
game’s passion into a new creative
dimension.
Nearby, renowned local hair stylist Arturo Castrellón reinterpreted Total 90 nostalgia through cuts and
styles that lit up the event.
narrative by Comms
These actions were featured in two powerful editorial stories in the digital lifestyle and culture media outlets NEOMEN and CROM Magazine, reaching a predominantly young audience of over 100K.
Street rules, big stage: why 3v3 speaks the language of a generation
- NEOMEN
